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Thursday, December 26, 2019

Okinawa Geography and 10 Fast Facts

Okinawa, Japan is a prefecture (similar to a state in the United States) that is made up of hundreds of islands in southern Japan. The islands comprise a total of 877 square miles (2,271 square kilometers) and has a population of over 1.3 million. Okinawa Island is the largest of these islands and its where Naha, capital of Okinawa Prefecture, is located. Okinawa made headlines around the world when a magnitude 7.0 earthquake struck the prefecture on February 26, 2010. Little damage was reported from the earthquake, but a tsunami warning was issued for the Okinawa Islands, as well as the nearby Amami Islands and the Tokara Islands. There are ten important facts to know when learning about or  traveling to Okinawa, Japan: The main set of islands making up Okinawa is called the Ryukyu Islands. The islands are then further divided into three regions called the Okinawa Islands, the Miyako Islands, and the Yaeyama Islands.Most of Okinawas islands are made up of coral rocks and limestone. Over time, the limestone has eroded in many places throughout the various islands and as a result, many caves have formed. The most famous of these caves is called Gyokusendo.Because Okinawa has abundant coral reefs, its islands also have a plethora of sea animals. Sea turtles are common in the southernmost islands, while jellyfish, sharks, sea snakes, and several types of venomous fish are widespread.Okinawas climate is considered subtropical with an average August high temperature of 87 degrees F (30.5 degrees C). Much of the year can also be rainy and humid. The average low temperature for January, Okinawas coldest month, is 56 degrees F (13 degrees C).Because of its climate, Okinawa produces sugar cane, pineapple, pap aya, and has many botanical gardens.Historically, Okinawa was a separate kingdom from Japan and was controlled by the Chinese Qing Dynasty after the area was annexed in 1868. At that time, the islands were called Ryukyu in native Japanese and Liuqiu by the Chinese. In 1872, Ryukyu was annexed by Japan and in 1879, it was renamed the Okinawa Prefecture.During World War II, there was a Battle of Okinawa in 1945, which led to Okinawa being controlled by the United States. In 1972, the United States returned control to Japan with the Treaty of Mutual Cooperation and Security. Despite giving the islands back to Japan, the U.S. still maintains a large military presence in Okinawa.Today, the United States currently has 14 military bases on the Okinawa Islands, most of which are on Okinawas largest main island.Because Okinawa was a separate nation from Japan for much of its history, its people speak various languages that differ from traditional Japanese.Okinawa is known for its unique arch itecture that developed as a result of frequent tropical storms and typhoons in the region. Most of Okinawas buildings are made of concrete, cement roof tiles and covered windows. Sources Mishima, Shizuko. The Okinawa Islands, Mapped Out. Trip Savvy, March 26, 2019.

Wednesday, December 18, 2019

The Varying Aspects Of Kidney Sales Essay - 2556 Words

The Varying Aspects of Kidney Sales Alexandria Sing Northern Arizona University Abstract A major topic that has been extremely controversial is the sale of organs and the numerous factors of why someone would consider it. This article focuses on the various arguments that have been used to support why the sale of organs should be prohibited and why these reasons are considered invalid. Radcliffe-Richards et al. (1998) whom are the authors of the selected text, The Case for Allowing Kidney Sales, believe that the sale of organs should be regulated instead of banned until there is a sufficient argument that provides an ample amount of evidence to why it should be prohibited. Benjamin Hippen (2014) also discusses various reasons as to why one might consider selling a kidney and turning to a market in order to obtain or sell one. He also discusses how there should be trials of how the market would be run to provide data in regards to whether or not it would be feasible. Erin Harris (2003) are also in support of having a black market as long as there are some struct ured provisions in regards to the central organization of the market. The Varying Aspects of Kidney Sales A significant issue is that kidney transplants have become much harder to receive due to the limited supply and the high demand. Thousands of people will be placed on a waiting list for an organ transplant and unfortunately will be on that list for monthsShow MoreRelatedShould Marijuana Be Legal?1393 Words   |  6 Pagesbanned the use of marijuana by 1937. Whether marijuana should be legalized for medical purposes or for recreational purposes or decriminalized has been in the news in recent years. As of today, 23 states have laws that allow varying amounts of marijuana to be used for varying medical purposes. Four states have legalized recreational marijuana in certain quantities. 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Tuesday, December 10, 2019

Internal And External Factors Of Costa Coffee †Free Samples

Question: Discuss about the Internal And External Factors Of Costa Coffee. Answer: Introduction Contemporary business organizations are operating in more intensely competitive market scenario along with facing added challenges in terms of external and internal environment. Moreover, the present business scenario demands innovative business policies of the business organizations in order to gain the competitive advantages in the market (Urbancova 2013). Thus, effective determination of the external and internal business environment is important for the contemporary business organizations in order identify the major trends and implanting strategies accordingly. One of the major profitable and competitive business sectors is the FMCG sector. This is due to the reason that, FMCG goods are in daily use for the consumers and are consumed in huge quantity worldwide (Stjames.gg 2018). Coffee is one of the prominent FMCG products being sold around the world due to being treated as one of the most effective refreshment mediums. However, coffee sector is also highly competitive with the presence of various global brands in the market. Costa coffee is one of the leading chains of coffee shops. They are having their stores in more than 30 countries with having their base in the United Kingdom (Costa.co.uk 2018). Currently, they are competing mainly with Starbucks in the global market. This report will determine the internal and external business environment of Costa coffee. Moreover, the segment and target market of them will also be identified. In accordance to the identified factors, SMART objectives will be discussed and effective 7ps will be proposed. Recommendations will also be provided in terms of measurement and control. Analysis of the internal environment Strengths Wider market reach helps them to cater to more market segments. Having positive brand value in the market with being the second largest coffee chain in the world (Iglesias, Ind and Alfaro 2013). Unique and distinctive taste of Costa coffee compared to their competitors. Weaknesses They are still very much trailing behind Starbucks. Lessmarketing inclination compared to their competitors. Premium pricing is restricting their customer bases. Opportunities Huge opportunities are waiting for Costa coffee in entering in more countries. Strategic relationships with different coffee brands will help them to grow more rapidly. Diversification will help them to offer different products to the customers. Threats Threats of new entrants in the market with having various smaller competitors in different countries. Increase in the demand for tea. Trailing behind Starbucks for more period of time. Analysis of the external environment Political The increase in the value added tax by the government of the United Kingdom is increasing the cost for Costa coffee. Creation of barriers in the recent time causing negative implications on sourcing the coffee beans from the producing countries (Lester and Barbee 2013). Entering in foreign countries also facing the unstable political scenario in different countries. These factors are reducing the competitiveness of Costa coffee. Economical The global economy is increasing and thus the spending power is also enhancing. However, increase in the competition is reducing the profitability. Emergence of global economical crisis is having negative implication on the global business operation (Singer 2013). Thus, Costa coffee will face more competition and uncertainly in their future course of business. Social Trend of accepting coffee shops is increasing more countries. Coffee increasingly accepted as major refreshment drinks in some major tea drinking countries. Coffee shops are complimented with corporate and white collar jobs. The market acceptance for coffee is increasing in the global scenario. Thus, it will be an opportunity for Costa coffee. Technological Coffee vending machines are rapidly becoming popular in the market. Self service is also gaining popularity in the recent times. Major players are initiating smart coffee shops by providing facilities such as free Wi-Fi. It is important for Cost coffee to invest more in initiating latest technologies in order to compete in the market. Legal Stringent laws in relations to employee health and safety are introducing. Costa coffee has to adhere with different safety norms in having their stores in different countries. Also important to adhere with food safety laws and legislations. Overlooking any of these will cause negative word of mouth for them in the market. Environmental Costa coffee sources their coffee beans from the coffee plantation in selected countries. Environmental degradation and climate control is having negative implications on them (Eisenack et al. 2014). They should also look after the negative impact of the coffee plantation. There are laws in relation to the environmental impact of the business. Costa coffee should initiate sustainable strategy in sourcing their raw materials. Customer classification of Costa coffee Segmentation, targeting and positioning model (STP) will be used in order to determine the customer segment of Cost coffee along with their targeting and positioning strategies. Segmentation strategy Costa coffee mainly involves two types of segmentation strategy, geographic and demographic. In terms of the demographic segmentation, Costa coffee segments their customers in terms of age groups, occupation and income level. They target both the teenage and adults customers due to the fact that, coffee is targeted to all customers across every age group. In terms of occupation, mainly the professionals are selected due to the fact that, they are in the need of frequent coffee breaks and sorts of meetings are being done in the coffee shops itself. In terms of income level, customers from the top of the pyramid are targeted due to the reason that, they will pay extra for variants of coffee (Babin and Zikmund 2015). In terms of geographic segmentation they classify the customers based on their locations. Targeting strategy Costs coffee involved selective targeting strategy in order to offer products according to the taste and preference pattern of the customers. Thus, the product strategy of Costa will be different in country A and country B. selective targeting strategy also helps them to offer different products according to the trend of the particular age groups (Horvat, Antic and Jeremic 2015). High quality is being maintained in order to justify the premium pricing for the higher end customers. Positioning strategy The above positioning map shows that, the positioning of Costa coffee is distinctive from their competitors. While Starbucks, the key competitor of them concentrates more on user experience, Costa is more products oriented in the premium market offerings. SMART objectives Recommendations 1. Training program 2. Storing facility 3. Quality control Specific Training should be given in accordance to latest business requirement. Effective storage facility will help in effective inventory management. Initiation of stringent quality control process in ensuring the quality. Measurable Can be measured by meeting the diverse customer requirement. Storing the materials for long time period with same quality content. Non-emergence of any health issues. Achievable Effective fulfillment of customer requirement will attract more customers and revenue. Costa is already having expertise in storing of coffee beans Qualified human resources are required for quality control. Realistic Trained and equipped employees will lead to introduce newer variants. Will not face the issue of shortage in case of any mishaps. Enhancement of customer satisfaction by providing quality products. Time 1 year is enough for implementation. 1 year will be enough given the expertise of Costa. 2 years will be required in setting up the infrastructure for quality control. Proposed marketing mix Product Products should be made healthier in order to create distinctive image among the consumers. More fusion products should be introduced in order to create product differentiation (Kjellberg, Azimont and Reid 2015). Price Flexible pricing should be initiated in order to cater to the middle of pyramid and to increase the customer bases. Customer footfalls will get increased by this. Place Stores should be in elite areas in order to enhance the brand value. Moreover, size of the stores will vary in accordance to the size of the market (Hollensen 2015). Promotion Social media marketingshould be initiated in order to determine the customer trend and preferences along with identifying the customer feedback of their existing products (Menon et al. 2015). Physical evidence Packaging will be made more attractive with the use of bright colors to attract customers. Recycled and food grade materials will be used. Positioning Products will be positioned as more affordable in order to gain more customer and market share (Gummesson 2014). People Initiation of the employee training will help to provide more effective customer services. Measurement and control Key performance indicators will be used in order to determine the effectiveness of the marketing plan. Few indicators will be rate of customer acquisitions, customer attrition and average time for delivery (Mladenovic et al. 2013). Operations will be gauged in terms of these performance indicators. Moreover, employee feedback mechanism will be initiated in order to gain the operational insights from the point of the employees. Customer relationship management should also be initiated in order to identify the customer feedback regarding the service. Conclusion Thus, from the above discussion, it can be concluded that, effective implementation of the suggested steps in this report will help Costa Coffee to enhance their organizational effectiveness in the global market. Various threats and opportunities are being identified in this report, which should be effectively mitigated by them in order to have more future certainty in their business operation. The current segmentation, targeting and positioning strategies are also being discussed in this report, which helped to identify the current marketing strategies being practiced by them. References Babin, B.J. and Zikmund, W.G., 2015.Exploring marketing research. Cengage Learning. Costa.co.uk. (2018).Our Story - About Us | Costa Coffee. [online] Available at: https://www.costa.co.uk/about-us/ [Accessed 17 Feb. 2018]. Eisenack, K., Moser, S.C., Hoffmann, E., Klein, R.J., Oberlack, C., Pechan, A., Rotter, M. and Termeer, C.J., 2014. Explaining and overcoming barriers to climate change adaptation. Nature Climate Change, 4(10), p.867. Gummesson, E., 2014. Productivity, quality and relationship marketing in service operations: A revisit in a new service paradigm.International Journal of Contemporary Hospitality Management,26(5), pp.656-662. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education Limited. Horvat, A., Antic, S. and Jeremic, V., 2015. A new perspective on quality characteristics determining supply chain management of coffee production.Engineering Economics,26(3), pp.239-244. Iglesias, O., Ind, N. and Alfaro, M., 2013. The organic view of the brand: A brand value co-creation model. Journal of Brand Management, 20(8), pp.670-688. Kjellberg, H., Azimont, F. and Reid, E., 2015. Market innovation processes: Balancing stability and change.Industrial Marketing Management,44, pp.4-12. Lester, S. and Barbee, I., 2013. The challenge of cooperation: regulatory trade barriers in the transatlantic trade and investment partnership. Journal of International Economic Law, 16(4), pp.847-867. Menon, A., Bharadwaj, S.G., Adidam, P.T. and Edison, S.W., 2015. Effective Marketing Strategy-Making: Antecedents and Consequences. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 224-224). Springer, Cham. Mladenovic, G., Vajdic, N., Wndsch, B. and Temeljotov-Salaj, A., 2013. Use of key performance indicators for PPP transport projects to meet stakeholders performance objectives. Built Environment Project and Asset Management, 3(2), pp.228-249. Singer, M.M., 2013. The global economic crisis and domestic political agendas. Electoral Studies, 32(3), pp.404-410. Stjames.gg (2018). About us. Available at: https://www.stjames.gg/stjames_cafe.php [Accessed on 14th February 2018] Urbancova, H., 2013. Competitive advantage achievement through innovation and knowledge. Journal of Competitiveness, 5(1).

Tuesday, December 3, 2019

Yellow Essays - Psychiatric Diagnosis, Abnormal Psychology

Yellow Wall Paper Narrative Often times what is meant to help can hinder. Positive intentions do not always bring about desirable effects. The "Yellow Wallpaper" is an example of such an occurrence. In this short story the narrator is detained in a lonesome, drab room in an attempt to free herself of a nervous disorder. During the era in which this narrative was written such practices were considered beneficial. The narrators husband, a physician adheres to this belief and forces his wife into a treatment of solitude. Rather than heal the narrator of her psychological disorder, the treatment only contributes to its effects, driving her into a severe depression. Under the orders of her husband, the narrator was moved to a house far from society in the country, wherein she is locked into an upstairs room. This environment serves not as an inspiration for mental health but as an element of repression. The locked door and barred windows serves to physically restrain her. "The windows are barred for little children, and there are rings and things in the walls."(p218). Being exposed to the room's yellow wallpaper is dreadful and fosters only negative creativity. "The color is hideous enough, and unreliable enough, and infuriating enough, but the pattern is torturing.(p224). All through the story the yellow paper acts as an antagonist causing her to become very annoyed and disturbed. There is nothing to do in the secluded room but stare at the wallpaper. The narrator tells of the haphazard pattern having no organization or symmetrical plot. Her constant examination and reflection of the wallpaper causes her much travail. "I determine for the thousandth time that I will follow that pointless Johnston 2 pattern to some sort of a conclusion." (p221). The treatments call for isolation was a repressive factor .The narrator did not believe isolation would cure her disorder. Social contact and outside stimulation was her desire. "I sometimes fancy that in my condition if I had less opposition and more society and stimulus, but John says the worst thing I can do is think about my condition.(p217). She was cut off from society and forbidden from seeing her baby. It is not natural to be confined to little social contact for large amounts of time. Society provides a sundry of different sights, sounds, feelings and stimuli to its inhabitants. To go without outside contact would be living against natures way for man. To fulfill her social need she invents a person she thinks she sees inside the wallpaper. "I didn't realize for a long time what the thing was that dim sub pattern, but now I am quite sure it is a woman."(p224). The vision of a woman is clearly an indication of the ill effects caused by prolonged isolation. Her hallucination becomes so vivid that she becomes involved with her imagined character. In a frantic action the now malfunctioning narrator began to try to free the women from behind the wallpaper's pattern. She destroys yards of the wallpaper. "I pulled and she shook, I shook and she pulled, and before morning we had peeled off yards of that paper."(p227) The treatment contributes to her impending mental demise She is first diagnosed with a minor nervous disorder. On her last day of treatment she is participating with hallucinations as if they are real. This obviously shows that the appointed cure only serves to fortify the minor illness. The negative qualities of the rehabilitation regimen causes her to go insane. "I am getting angry enough to do something desperate jump out of the window would be an admirable Johnston 3 exercise.'' (228).Towards the end of the story, the narrator is delirious and constantly creeping around the room. Her husband goes into the room and upon seeing his wife in a deranged state creeping through the torn wallpaper falls on the floor and faints. "Now why should that man have fainted? But he did, and right across my path by the wall, so that I had to creep over him every time!"(p229). Clearly this treatment is issued with good intentions, but failes to bring about positive results. The lack of social exposure, physical repression , and ugly wallpaper causes the treatment to be very ineffective and detrimental. The disorder which is being treated is actually strengthened to the point of a serious mental illness. Similarly in today's society medical and psychological advice may have the same effect. Unfortunately,yellow the downfall of today's treatment will not be seen until tomorrow. Medical technology and practice have progressed considerably since the time of the "Yellow Wallpaper", This