Compare/Contrast: Two Competing Firms Essay

We all bop and understand the importance of good marketing, advertising and promotion of a partys goods or services. Many modern business governing bodys spend thousands of dollars from their budgets for heterogeneous advertising campaigns, promotional materials and publicity in order to attract more than customers, look trustworthy, and eventually receive more profits. I could stimulate how this dodging leans and how it fails to work in such service sector as tourism, and this report is a summary of my research.This summer my brother and I cherished to take a trip to the West Rim of the Great Canyon, so we decided to use the services of Travel pass along, one of the near known tour agencies in my city, which is continually advertised in local anaesthetic media. Its office was very busy, and we were treated there as usual clients who be not ordering a luxury tour. During the trip we had many small(a) problems, because it implicated a lot of challenging activities, like rafting or a mule ride. My brother damaged his back, and we had to wait for medical help for some(prenominal) hours. Unfortunately, the trip was not too well-organized and quite disappointing.In December I got a chance to go to Aspen to ski with my friend, who recommended me to use the services of some other tour provider, Telehaus. It is a small private agency which works without extensive advertising and expands its client database at the expense of own good reputation. We were overwhelmed with the stance and attention we had received in Telehaus. We were provided with everything needed for the trip, including special maps and Tips for safe locomote. The trip was great, and we had a very competent mountain travel specialist, who sincerely helped us a lot and was always available in faux pas of any trouble.Therefore, the most important dissimilarity between these two companies was the lineament of their services. During our trip to the Grand Canyon, there was always some disarrangement and scheduling problems, therefore, many times we had to wait here and there. Telehaus had much better organization of the tour and we were very happy with the hotel services, as well as with the amusement program. That is why I rated Travel Guide services as 45/100 and Telehaus services as 95/100.Another important difference was the quality of their work with the clients, especially during the reception in the agencies. We were just office customers in the office of Travel Guide, but in Telehaus we felt up ourselves special and appreciated. Telehaus employees were more cooperative and professional when helping us to study a hotel, and their work is organized better and more effectively, then the work of Travel Guide.Nevertheless, I have to mention a yield of some small differences, which made me give 95/100 to Telehaus. The jump one is the variety of the tours they offer. As I could learn from the booklets of Travel Guide, they can arrange a trip to almost ever y nook of the world including exotic islands, etc. But Telehaus works with a especial(a) piece of tour-operators. Besides, Telehaus can offer mostly quite expensive hotels or apartments, which makes their services unavailable for the customers who have low budgets for traveling.Finally, one more lede difference is the approaches of these two companies to their services, related to advertising and marketing. Travel Guide is a well-promoted and well-advertised brand name in the market, which has great professional connections, considerable number of clients and good profits. However, Telehaus does not spend its resources on advertising, but tries to attract in the raw customers with the help of good reputation, high-quality services and competence of the employees.What I have learnt from my experience is that excessive advertising is not everything. In order to make a company successful, it is absolutely necessary to combine a number of miscellaneous effective strategies helping to boost the business and maximize the incomes. Those strategies must include well-planned marketing and advertising campaigns, proper organization of the work, selection of qualified, skilled and amenable employees, working on some innovative ideas, and many others.