Digi Marketing Analysis Essay

EXECUTIVE SUMMARYThis assignment is about DIGI Telecommunications Sdn. Bhd. (DIGI) comp eachs strategic psychoanalysis of its daily operations. Segmenting, targeting and localisation get out clearly give that how DIGI community segments its guests to un corresponding types of segments, thence they targets those market that give provide net profit to the company than lastly positioning them. Then grind analysis allow for provide clear details instruction about the companys main strengths and exploit them through opportunities, then actualise the company failing to avoid incoming threats to the company. Just to survive deep down the competitive market, DIGI should overly learn competitors trade dodge as well so that they sewer counterattack them just give care chess strategy.SITUATIONAL ANALYSISA situational analysis is where the DIGI Telecommunication Sdn. Bhd. (DIGI) provides the operation of searching an serious factor to accommodate the orthogonal contingency a nd internal capability. Then a choice should be inflexible to over serve all weaknesses and threats along with maximizing the companys strengths and backing opportunity.SEGMENTATION TARGETING & POSITIONING (STP)In fix to survive zip a dividing line, it is crucial for DIGI to contend their market segmentation, targeting and positioning so that DIGI dejection target their customer accurately and efficiently. After segmentation, targeting and positioning, counsel allow for then uses the close appropriate strategies to pass the companys goal so far out faster.SEGMENTATIONAt this stage, DIGI get out have to differentiate their customer into different segments based on their common need or their response to marketing action taken by DIGI.Each of these response result them set which strategy mix volition be used by the company. in that respect be a few ways to differentiate market segments, like demographic, psychographic, bearingal and geographical pickle. For DIGI, is best to use either psychographic and geographical location segmentation. In psychographic segmentation, customers will then based on the social life style like their daily lifestyle, social class and individual attitudes. DIGI in this region understructure differentiate customer to high income or lower income customer. In geographical segmentation, customer will then based on their behavior like prior purchases and carry preference. In this section, DIGI may provide call in packages along with well-kn have got brand hand phone like Samsung, orchard apple tree and Sony.TARGETINGAfter segmenting customer into different groups, DIGI now will have to favor their targets. There is no strategy suits all kinds of segments, so in coif to be effective and efficient, development of the correct strategies is very crucial. There are three general strategies for target marketing and they are undifferentiated targeting, concentrated targeting and multi-segment targeting.In this situat ion, the appropriate targeting for DIGI to be used is multi-segment targeting. In this target is cosmos used because DIGI has to focus more(prenominal) than two segments and for each of the segments, different strategies moldiness be applied. In this targeting, there are many benefits, hardly it as well as quite costly, as it needs more efforts from management, market research and as well revolutionary promotional strategies to attract more customers.POSITIONINGIn this stage, positioning is where DIGI will have to develop a product and provide brand image into the minds of the customers. It likewise involves advancing customers perception to know what does customers experience. DIGI continuously reminds their customers that choosing DIGI is the smartest choice. DIGI is as well well known for white-livered man and the logo sign is yellow. To show the unique of DIGI, even the store is painted yellow and it really strikes out the customers view.An effective positioning in cludes a deep savvy of the competitors products as well. DIGI should differentiate their advantages to excel among the competitors.DIFFERENTIAL ADVANTAGES/WEAKNESSES (SWOT ANALYSIS)SWOT analysis is where helps DIGI to under dead end their strengths and weaknesses, find business opportunities and prevent those upcoming threats. A successful SWOT analysis helps DIGI to seek opportunities and then accomplish them, knowing companys weakness and then manage them nicely arouse avoid any up coming threats. SWOT analysis for DIGI is as belowSTRENGTHSDIGI always remind their customers that choosing DIGI is always the smartest choice. DIGI always provide smart plans based on customer affordability. Whenever a newly electronic device launched into the market, just to let up with the digital era, new packages will be introduce. Just like when LTE has been introduced to the world, not long then DIGI introduce LTE package to customers. DIGI also has its own customer loyalty. As nowadays, teen agers or even fresh graduate will choose DIGI for its reasonable and affordable rate along with DIGI rarely cyberspace failure happens compare to other internet communications company.WEAKNESSDIGI telecommunication actually doesnt have its own satellite yet they pipe down need to rely MAXIS for renting satellite. It would be more appropriate that DIGI can afford a satellite on its own. Their customer religious service should be enhance as networking tool its important nowadays, it will cost losings for the businessman who all of the sudden lost contact from the vendor or customers. This will unfortunately causes law cases to the company as the customer will then sue DIGI for network failure causes him all his losses. The customer service module needs lots of training as well as their have to face many anger customers that have problems with their phone network. It will always be good that DIGI coverage covers more rural areas because theyre its still places where DIGI cover age will not able to covered.OPPORTUNITIESIn the network company, due to the enhancing of electronic gadgets, more and more opportunities will automatically come towards DIGI. Once a hand phone gadget like apple or Samsung launched a new series of smartphones, DIGI will promote along phone packages with the purchase of the hand phone. It wills attracts lots of people who have not owned a hand phone as it includes everything. DIGI telecommunications also provides use of goods and go until overseas and they also provide some reasonable overseas rate. separate hand phone supplies will also come to them for cooperation to promote their new series of electronic devices along with providing DIGI telecommunications business opportunities. On the other hand, DIGI also provides broadband as well and it provides conveniences for businessman to uses DIGI broadband anyplace for their electronic portable computer or even provide cyberspace line using phone coverage to provide 3G for electro nic tablets.THREATSMalaysia has an severe of competition within Telecommunications Company. Many newly entered Telecommunications Company tries to fight for s status within the market but unfortunately fail and end up bankruptcy. They are MAXIS, DIGI, CELCOM and UMOBILE Telecommunications Company that manage to fight for years within Malaysia and managed to survive. DIGI also frequents faces imitations. When a brand new service or products is launched, a similar service packages will also be provided to the customer from the competitors.Everyone wants to overtake these business opportunities but ended up provide chance for the customer to compare which telecommunication company provides the most reasonable and yet more services for them to enjoy. Because its digital era, all those gadgets staff will obsolete promptly so the market demand its actually very seasonal. When some new stuff is newly introduced, many people wants to get their hand into it, but after a period of time , customer will then overhear no more interest in purchasing or even introducing to other people anymore.RECOMMENDED OBJECTIVES AND GOALSIn order to achieve the objective, it is crucial for the company to find funds for the company operations. DIGI has to get a strong stand in Malaysia/s market share in order to achieve long term business operation. DIGI has to try to improve their telecommunications skills to provide a better quality of life for the customers and also to improve their ways of vivification to more digital. DIGI already has its vision of its own that an Excellency of service providing will lead to committed and energetic employees that falsifys the whole company running fluently.DIGIs mission is to satisfy customers individual needs of necessary for their own communication, connectivity and also their Internet access. The company also successfully bonds its staff together can they grew within a healthy environment and each of them fulfills their duties tremendous ly. DIGI also provide appropriate returns to their shareholders and they have played am important in improving Malaysians lifestyle by providing up to date telecommunications services. In the long term, DIGI will try their best to annex share values by giving innovations and best telecommunication services to the Malaysians market.RECOMMENDED MARKETING STRATEGIES AND PROGRAMSDIGI telecommunication competitors are MAXIS telecommunication. In order to be successfully within a market, it is also important to plain competitors marketing strategy as well. DIGI has successfully established Excellency, so DIGI will deal to make things simple so that they can understand their customers truly. They also can try to balance the cost optimization exercise just to meet higher levels of customer satisfaction. Because this is digital era, it is also important to continue improve the system by relooked at all of the business execute and activities that already have been done and try to impr ove them by fashioning them much more efficient.CONCLUSIONIn conclusion, the best and appropriate strategy for DIGI Telecommunications is product development strategy. This is because that developing new and improved products in the time to come or even modifying existing product and services can make them more outstanding appearances compared to the competitors. With the up to date service network provider, DIGI can continue operates smoothly by providing excellent service to the customers. This plays an important habit in the long term for DIGI. Unfortunately it will still detain highly competitive due to technology advancement and competitors spirit, as long as DIGI keep developing and modifying, DIGI products and services will attract more and more subscribers customers. 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