Marketing

Marjeting Concepts 1. What is marketing? What is the marketing fancy and discuss its evolution. How does the marketing figure differ from the production and sales images? What are the conditions that must hold out before an exchange can take place? tell the variables of the marketing mix and how they interact. (i) Marketing: Marketing is the systematic gain for of identifying and anticipating the needs of actual or prospective customers for raw materials and consumer goods and services, actors line them to an optimal taste perception of these needs, and self-colored these needs profitably. Marketing begins with the grant of the (current or potential) needs of consumers, through close comprehensive survey, and ends with the paying(a) expiation of them. (ii) The Marketing invention: The marketing concept is the philosophy that recommends identifying, analysing and satisfying consumer needs better than competitors (The Marketing Concept 2006). The marketing concept e volved from three preceding concepts: The product concept, the production concept and the selling concept (Robert D.). The product concept, a principle that encourages excellency in production and services in the belief that consumers deliver an appreciation of excellence, emphasizes product quality and/or performance, and assumes that at least more or less consumers are knowledgeable enough to recognize and discover capital attributes in these areas. (ibid). Thus, once manufacturers come up with an thought for a new brand of a product which they try is excellent, they go ahead to produce them in wholesale quantities, accept that consumers give readily see and appreciate the value they link to the brand. there is obviously a certain element of high-handedness in this concept which makes the manufacturers grade the standards of excellence irrespective of the tastes of the consumers. This concept in brief lost popularity and gave way to the production concept which plac es premium on quantity and affordability of ! goods... If you want to get a full essay, set up it on our website: OrderCustomPaper.com

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