Market research of the market potential of a chosen product, concentrating mainly on the primary research and developing a research methodology

Introduction Marketing look comprises one of the most all-important(prenominal) and fascinating facets of selling (Malhotra and Birks (2003: p2)). It links the consumer, customer and public to the marketer through schooling which is used to identify and define merchandise opportunities and problems; to generate, refine and gauge marketing actions; and to improve understanding of marketing as a process and of the ways in which specific marketing activities tramp be made more efficient (Malhotra and Birks (2003: p6)). This assignment looks into the seek of the market potential of a elect mathematical harvest-feast, concentrating mainly on the primary look and developing a research methodology. The research will be conducted for the accompany Sony Ericsson; the product is a grass line extension for the mobile mobilise market that is to be integrated into the period of walkover market. This product will offer the consumer the talent to use their mobile sound a s a gaming device and play against some other users via Bluetooth and GPRS. At present, the only company selling this type of product is Nokia, with their product N-Gage. Product Description In October 2003, Nokia launched a bring in hold gaming/mp3/radio/mobile phone called N-Gage. The N-Gage has a game quality 3D colour screen, with Bluetooth wireless connectively and GPRS reserve (Nokia, 2003) that enables gamers to play multiplayer games at a whole different level.

The orient of Nokia was to embark the portable gaming market, competing along spatial copulation the massively popular Nintendo crippled boy (RCR wireless News, 22(40)). desktop of Sony Er! icsson In September 2001, the formation of an equally have vocalise mobile communications venture of Sony and Ericsson gave each side the benefits they sought. For Sony, it gained a step into the European mobile market and Ericsson gained Sonys unassailable consumer marketing skills. (Datamonitor 2003). Problem Definition This is a problem identification research that seeks... If you indirect request to get a full essay, site it on our website: OrderCustomPaper.com

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