Integrating Google with DoubleClick

The desegregation plan is possibly the virtu every(prenominal)y important arise of Google?s acquisition of DoubleClick. This is due to the fact that Google?s conquest in exploiting the desirable competencies of DoubleClick, hinges on their ability to maintain pro set in motion individuals and cultural norms at DoubleClick. It is important for Google to define executive leading roles to usher the acquisition process to a successful completion. Google moldiness also carefully consider and maintain key integrating strategies throughout the process. For example, HR concerns much(prenominal) as communication, cultural integration, and adult young-begetting(prenominal) capital are essential for success. Likewise, operational considerations such(prenominal) as metrics to evaluate the integration process are truly to keep the integration process on track. Finally, executive considerations such as the integration strategy and project management gift behind ensure the proces s is well coordinated. Pre Integration ConcernsAs with all proceeding of this size and scope, a proposed acquisition of DoubleClick will calculate a review by the Federal Trade agency and European Commission.

Google should expect a significant level of interrogatory for a number of reasons including: a) the large size (in dollar value) of the transaction, b) the extremely free-enterprise(a) nature of the industry, c) the media attention paid to the transaction as a result Google?s watertight brand and d) the fact that coupling Google and DoubleClick operate in the general online advertising industry could raise conce rns regarding monopolistic activity. Also, s! ince the combined entity will have access to a tremendous amount of consumer data, privacy concerns should be expected . Fortunately, nearly in the industry agree that Google has a ?pretty good record on protecting privacy rights. ?In found to mitigate the pre-integration concerns related to FTC & EC approval, Google should begin a proactive communication campaign. This campaign should consistently and clearly imploring the benefits of the combined merger such as improved product... If you fatality to get a full essay, order it on our website: OrderCustomPaper.com

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