Ben Ohau Lodge Case Analysis

1. locate the analogously characteristics of the foodstuff discussion section world targeted by the company. 2. Why most are target customers in all uniformlihood to be foreigners than New Zealanders? 3. Suggest what expectations target customers are plausibly to project regarding the quality, reliability and range of service of processs. 4. What are the implications for Ben Ohau commove? 5. How difficult is it for Ben Ohau pose to undertake food market place research? Elaborate. 1. Identify the likely characteristics of the market segment being targeted by the company. In make basic Marketing in Chapter 4 I have conditi one and only(a)d about Market Segment book describes marketing segment as A Marget Segment is a relatively identical grouping of customers who will respond to a marketing pleat in a sympathetic way. In Case 1 Ben Ohau youth hostel provided services for similar year of people like: Presidents, playboys, etc besides customers of Ben Ohau Lodge desired to cope from everyday lifetime pressure and escape in a peace which intentional and created specific eithery for their needs and minds as mentioned in case 1. From exposition above this is a homogeneous group of people who responded to a marketing mix similar way. withal as I read in the book in that location are 3 basic ways to develop market orient strategies in a broad product market.

Ben Ohau Lodge employ wiz target market approach segmenting the market and picking one of the homogeneous segments as the firms target market. as well as I have read that thither are trine groups of homogeneous subm arkets 1 its status oriented, 2 dependabilit! y oriented and 3 demanders. I would say that customers who used and needed service of Ben Ohau Lodge were people from group Demanders. Also not all individuals have similar needs even so if they have similar status. For example in case Ben Ohau Lodge we can take to that managing director developed different soma of activities for different demands on page 653, we see description of this activities like Safari, horse trekking, golfing, personality walks and other activities....If you want to get a full essay, tell apart it on our website: OrderCustomPaper.com

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