Virtual Vineyards Marketing Report

Table of Contents Executive Summary3 1.0Introduction4 2.0Analysis4 2.1Market Identification4 2.2Market Segmentation4 2.3Market Orientation5 2.4Marketing Channel Performance5 2.5Pricing Strategy5 2.6Customer Needs6 2.7Customer Analysis6 2.8Commercial Position7 3.0Conclusion7 Reference list7 Appendices8 Exhibit 1 - dispersion of drink sales by price class8 Exhibit 2 - drink drinking habits by family and employment8 Exhibit 3 - Age distribution of fuddle drinkers by category9 Exhibit 4 - fuddle Sales by category9 Executive Summary graphic Vineyards started in January 1995 and within 10 months was averaging 1500 visitors a day and enjoying a revenue growth of 20% per month. They have successfully segmental the wine market and wane an upper income group of reckoner literate professionals who sh be cock Granoffs appreciation of fine wine. The tissuesite is considered dissipated and easy to use with virtually nice features to make online obtain convenient and secure. Although they have old(prenominal) a high take aim of automation the order cat is not up to nowadays accomplished and still requires manual intervention. The sack site contains extensive teaching about vineyards and winemakers and all letter and email are answered. practical(prenominal) Vineyards adaption of applied science has not been so successful. They everyplaceestimated the dumbfound of web traffic and are therefore paying much(prenominal) than they should for the site. To mitigate this they are considering expanding to early(a) products.

Theyve also bought some costly hardware and software to pass on extensive customer info that they are not yet able to properly analyze. Or witness: *Downsize the infrastructure by marketing off surplus equipment (rather than underscore selling other products). * correctly automate the sales process. * get by customer data (rather than bank on individual feedback). * outlive that at present wine sales are Virtual Vineyardss core business and reduce on making it profitable. 1.0Introduction Virtual Vineyards open(a) for business in January 1995 and has now been running for just all over a... If you want to get a full essay, order it on our website: Ordercustompaper.com

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